How-to Create Enviable Cheekbones
Contouring is all the rage right now in the beauty industry. Lauren Conrad says about contouring: "If you've ever taken an introductory painting class, the same principles apply here. Adding shadows makes things look farther away" (Conrad 142). The concept of contouring is to slim down parts of your face to make it look more defined and structured. Common areas to contour are the cheekbones, forehead, nose, sometimes the chin and jawline. Conrad says, "for subtle contouring, use bronzer; for more staying power, use a foundation that's three shades darker than your usual foundation" (Conrad 142). In these photos I used concealer from a concealer palette as the cream contour instead of foundation for a more dramatic outcome.
1.) Have the right tools.
Using the proper brushes for this technique will make or break your finished look. I recommend using a smaller slightly fluffy brush to initially apply the contour color and then any time of bigger synthetic brush or sponge to blend it in.
These are the brushes that I used. This concealer palette has four shades that I would use to contour various skin tones. I used the darkest one in the far right hand bottom corner on my mother. This palette is available at Sephora and is by the brand Viseart. Any deeper concealer or foundation shade will work.
My mother with no contour on.
2. Apply the color.
Next is the application. Use the smaller of the two brushes and create a line from the middle of the ear starting at the hairline. Have the person suck their cheekbones in and make pursed lips if you can't find the right spot to contour. The correct placement is different on everyone, but is very important to find. My favorite rule of thumb is once you get under the pupil, drag the brush down vertically to create that sucked in cheekbone look. When using a cream contour you want to keep in mind how it's going to blend, so I always create about a two inch section (vertically) of the color. If the product was applied in one skinny line it would be harder to blend out and look "natural."

This is what the product looks like after applying it with the smaller of the two brushes. I applied it on her cheekbones, a little on the nose to balance out the face, and only a small amount on the temples because my mother's forehead is fairly small. For a normal or larger sized forehead, I recommend using more product than I did for her. As you can see in the photo, I used a pretty minimal amount.
It looks harsh when initially applied, but it will blend in seamlessly.
3. Blend!!!
Blending well is the biggest key in making contour look flawless. Although it's a more dramatic makeup technique, you never want to be able to see where the lines stop and start.
Here I am about to start blending the product out with the bigger of the two brushes. No additional product is added to the clean brush. I like to blend side-to-side instead of up and down so the placement of the color doesn't change but it still gets blended. If the contour goes too high or low on the cheekbones, it won't have the best outcome. For the nose, blend up and down again so the areas that have product doesn't change. For the forehead, just make sure the color doesn't migrate too far into the forehead.
This is what the contour looks like blended out. I added a little bit of additional cool-toned bronzer to further carve out the cheekbones and ensure that the contour showed up in the photo. Adding blush to the apples of the cheeks and on top of the contour (which I didn't do in these photos) will make the contour look less harsh on the face.
This is clearly a very dramatic makeup technique that I would only do on special occasions, not on a daily basis. It's fun to do and when done correctly the results are beautiful.
Happy contouring!
What are your thoughts on the whole contouring trend? Comment and let me know!
Conrad, Lauren, and Elise Loehnen. Lauren Conrad Beauty. New York: HarperCollins, 2012. Print.